Product + Creative
Nathan Leland
Product + Creative Leader
Twenty years leading product and creative teams across mobile, web, VR, AR, and interactive experiences; dad, husband, photographer, collector, and design enthusiast.
Nathan Leland - Career
- 2025–Playstudios · The Win ZoneProduct & Creative Director
- 2019–25Game KnightHead of Product
- 2016–19Inhance DigitalCreative Director
- 2013–16Rivalry GamesCo-founder & CCO
- 2008–13Naked Sky EntertainmentCreative & Art Director
- 2003–07Sony Pictures Digital · SOESenior Art Director
Art Center College of Design · BS, Industrial & Entertainment Design
The Win Zone
Onboarding
Identify and eliminate friction at the beginning of the player journey.
3.1x Registrations4x KYC completion
View Details
The Win Zone
Conversion
Optimize when, how, and what we show players to convert them from registered users to paying customers.
+40% Conversions+22% ARPPU
View Details
The Win Zone
Retention
Retention through engagement, rewards, and quality improvements
3x D1 retention3x D7 retention2x D30 retention3.3★ → 4.5★ Trustpilot
View Details
The Win Zone
Personalization
Tailored gameplay, rewards, and sales
5x quest engagement2x gameplay2.5x spend
View Details
Game Knight
Innovation Lab
50-state sweepstakes4.8★ portfolio average
View Details
Inhance Digital
Interactive Marketing
Digital activations across AR / VR / Immersive Theater
Dozens activations6 global brandsBest of CES
View Details
Game Design and Direction
Games and Concepts
From PlayStation, Phones, PCs, and the web
5M+ downloadsIGN Editor’s Choice$1M funding raised
View Details